What You Need to Know Before Joining A Franchise

Many people dream of being their own boss and owning their own business, but they don’t know where to start. Franchising is a great way to start your own business with most of the hard yards already done for you including branding, training and products. Franchising is a clever alternative to starting an independent business from scratch, especially if you have no prior business management experience. Franchising is extremely popular in Australia. According to ‘MoneyMag,’ “Australia has three times more franchise outlets per capita than the US, with 79,000 franchised outlets which rake in a combined annual turnover of more than $146 billion and collectively employ 470,000 people.”.  

As with any industry there are good and bad players in the sector.  Franchising is often in the media and, sadly, it is only the negative stories that you hear about.  Good news stories don’t do much for newspaper sales or TV ratings after all.  Keep reading to find out what you need to know before starting any franchise business.

How does a franchise work?

A franchise, such as Dash DogWash, grants people the use of their name and brand to provide the same great service or product to customers. Franchises have their own tried and tested systems for all your marketing, business and management needs. This can save a lot of the guesswork when you’re starting a new business as many other franchisees have come before you and used the same system. 

At Dash DogWash we provide everything you need to grow a thriving business including your own mobile dog grooming trailer, a website page, social media, supply premium products, uniforms, business cards and professional training for every aspect of your new business.  You’ll only pay one start up cost when you purchase a franchise.  Usually the Franchise cost covers every aspect of the required business tools and training.  

Alternatively you can consider researching all your own costs to organise your ‘shopfront’, website design, branding, social media, business management software.  Not only does this take up valuable time but the costs can add up very quickly! Not to mention that you have to make all these decisions alone without any expertise to do so.  When joining a franchisee, all you need to do is follow the franchisor’s business plan and tips that are laid out for you in your training. Every franchise system is different but many franchises charge a licensing fee monthly, fortnightly or weekly based on your business’ income, often as a % of your sales.  Others, like Dash DogWash, charge a fixed weekly amount so you can enjoy the benefits and growth of your business without increasing fees. 

Is being a franchise owner worth it?

Starting any business from scratch can be rewarding but it also comes with risks and can be more prone to failure.  “According to Dominique Lamb, CEO of the National Retail Association (NRA), 80% of independent small businesses fail in the first five years – “that’s far higher than the 20% failure rate among franchisees” (MoneyMag). Investing in a franchise can additionally benefit you as the brand is already established and recognised.  A new Brand can take many years to build awareness. 

Of course, not all franchise systems are created equal.  When thinking of joining any franchise system, first check that the Franchise is a member of the Franchise Council of Australia (FCA). The Franchise Council of Australia is committed to upholding best practices in franchising, and encourages all franchisors to aspire to the highest possible standards of franchising conduct. Dash DogWash is a member of the Franchise Council of Australia and the Pet Industry Association of Australia. We always encourage you to do your own research and due diligence to find out if Dash DogWash is the right business opportunity for you. We ask you to speak to our Franchisees to hear directly from them – they will tell you how it all works and, indeed, whether it does work for them.

Dog grooming franchise costs

The cost of purchasing a franchise can vary greatly from brand to brand. Service franchises that don’t require a shop front can vary from $5,000 to $50,000 +. Franchises that include a shop front and require a custom fit out, leases, etc can cost anywhere from $50,000-$250,000 +. A major restaurant franchise such as McDonalds, can cost over a million dollars to get you started. 

As Dash DogWash is a mobile service business, starting your own dog grooming career with us may be more affordable than you think! Our low upfront cost, all inclusive franchise packages start at under $20,000 for a wash only business and under $25,000 if you choose to groom too.* 

When you purchase a Dash DogWash mobile dog grooming franchise, you get:

🐾 your own marketing territory close to home

🐾 your own Bright Yellow Kennel trailer

🐾 choose to wash only or wash and groom

🐾 your pathway into the booming pet industry

🐾 all the training and support required to build a successful business. Training schools are now located in VIC, NSW, QLD and WA

🐾 8 weeks of zero licencing fees*. After that, all our pricing is up front and clearly defined, no hidden costs

🐾 And more

* Price of Dash DogWash businesses correct as of Dec 2021, prices may vary

** Fee free period only applies to new Dash DogWash businesses, other conditions may apply


Money Mag – “What you need to know before buying a franchise

Franchise Council of Australia –  https://www.franchise.org.au/buying-a-franchise/

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